Small business marketing has come along way just a few short years ago when it seem that internet advertising was to be the dominate factor in marketing one’s business or services. Yet clearly, market research would show that you don’t need to hire an advertising company to compete in today’s competitive marketing field. Old school tactics would lead many to believe that an online advertising company would be required to help with one’s web advertising and build an online lead generation “sales” funnel for their client. Yet, to hire an advertising agency would cost thousands of dollars with still no guarantee of good lead generation results for one’s small business marketing budget. Today’s web promotion is much simpler during a time where search engine placement seems to be more complicated. There are free tools available to small business owners and independent contractors such as brokers, agents and tradesmen that can help them seriously dominate their presence online! Small business marketing has taken on a new look and is absolutely powerful, thus leveling the playing field for the small entrepreneur.